Saudia Unveils SV Lifestyle Brand at Riyadh Fashion Week – etbaba.com
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, unveiled its new premium lifestyle brand, SV, during an exclusive runway show held at The Roof at Al Mamlaka Social Dining as part of Riyadh Fashion Week 2025. Taking its name from Saudia’s official IATA code, SV connects to the airline’s heritage while presenting …
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